SOCIAL IMPACT AND DEI&B

At SiriusXM, the values of Diversity, Equity, Inclusion and Belonging are embedded into the fabric of our Company. As we look to realize our vision of connecting everyone to the voices, stories, and music they love, we believe DEI&B is critical to creating real impact and empowering the next generation within our walls, on our air, and in our community."
LAUREN D. WILLIAMS
Senior Vice President
Organizational Culture & Change Management

WITHIN OUR WALLS

SiriusXM Employee Communities provide support, visibility, and empowerment to all employees, including Women, People of Color, Veterans & Military, the LGBTQIA+ community and people with disabilities. To shape the future of audio for everyone, we hold ourselves accountable for building a workforce that is truly diverse, equitable, and inclusive starting from the very beginning. Through inclusive hiring initiatives like resume masking and bias training for interviewers, we work to ensure our hiring experience is fair for all candidates, especially those from marginalized communities. We set aspirational goals for our pipeline and have launched hiring programs including Pathways to accelerate representation of underrepresented talent in our workforce. We remain committed to expanding access to our hiring opportunities through various partnerships with organizations like Girls in Tech, Fairygodboss, and more.Through programs and resources such as mentoring, goal setting and tracking, live training, and more, we support the growth and development of our employees. For example, through our work with McKinsey & Company, we have had more than 350 talented mid to executive level employees go through their Connected Leaders Academy – a program designed to enhance the existing capabilities of Black, Hispanic and Latino, and Asian leaders and support their ongoing career progression. SiriusXM also sponsors and attends professional conferences focused on diverse talent including the Grace Hopper Celebration, AFROTECH Conference, American Advertising Foundation's Mosaic Center, Sistas in Sales, and more.We also offer and promote inclusive workplace initiatives. Conscious Inclusion is a required program that promotes inclusive behaviors by enabling employees to explore bias and its impact, learn how it translates to reactions and behaviors towards differences, and learn how to mitigate biases and their impact in daily interactions with one another. Can We Talk? is an initiative aimed at increasing cultural awareness and providing resources to promote respectful dialogues around Race, Allyship, Stereotypes, Covering, Imposter Syndrome, inclusive language, and diversity driving innovation.

ON AIR

SiriusXM is proud to be home to a diverse slate of programming that reflects and serves the diverse cultures, tastes, and interests of our listeners.Through our year-round programming initiatives, we spotlight and uplift a multitude of voices and perspectives across our airwaves through celebrations of cultural heritage months, channels like HBCU, SLAM! Radio and Holy Culture Radio through Project Amplify, and Listen Next, a new podcast initiative designed to develop diverse talent and promote inclusivity in podcasting.

IN OUR COMMUNITY

We are committed to putting our values in action and promoting corporate social responsibility by creating programs that serve our larger community.

SiriusXM’s philanthropic strategy, SiriusXM Cares, features a holistic approach to giving and greater alignment with the communities where we live and work through the following pillars:

• Social Equity Giving: Contributing to organizations and taking actions which promote and further social equality, education, hiring, and combat racial injustice.
• Employee Giving: Supporting our employees by providing a dollar-for-dollar charitable matching program.  
• Project Kind: SiriusXM offers employees the opportunities to take five paid days off per year to volunteer with a registered 501c3 nonprofit organization of their choice. SiriusXM employees volunteered more than 6,000 hours in 2022 alone. 
• Corporate Giving Supporting philanthropic programs aligned with our business interests.

Support for the Boys & Girls Club:

SiriusXM Cares donated $50,000 to Boys & Girls Club chapters across the nation in support of the 50th anniversary of hip-hop in August 2023. SiriusXM also hosted a community giveback event in Queens with the local Boys & Girls Club.

Support for The National Museum of African American History and Culture:

SiriusXM Cares donated $2 million to support the mission of the Smithsonian’s National Museum of African American History and Culture in Washington, D.C., the largest and most comprehensive exploration and showcase of the African American story and its impact domestically and globally.

Support for the Historic Apollo Theater:

SiriusXM Cares donated $5 million to Harlem’s historic Apollo theater to commemorate its decade-long relationship with SiriusXM, helping support the non-profit institution’s mission to create and present work centered on Black artists and voices from the African Diaspora.

Support for Girls Who Code:

SiriusXM joined Girls Who Code in their mission to close the gender gap in technology and support the next generation of engineers who identify as girls or nonbinary with a donation, enabling them to help even more students develop the computer skills they need to pursue 21st century opportunities.

Support for Save the Music:

SiriusXM’s donations to Save the Music’s J Dilla Music Technology Grant launched music programs in three underserved schools in California, Georgia and Michigan. For 25 years, Save The Music has addressed systemic inequities in music education by investing in culturally rich communities across the US.

Stand for Sonic Diversity:

Led by SiriusXM’s in-house creative consultancy Studio Resonate, the Stand for Sonic Diversity campaign has challenged brands, marketers, and agencies to break “the sonic color line” that has perpetuated sonic stereotypes of “black” and “white” voices and contributed to a wider atmosphere of racial inequity. In its own casting of voice talent, Studio Resonate has nearly achieved its goal of 50% BIPOC casting and 50% BIPOC representation on our voice talent roster.